Curation in a world of abundance.

The world, as we know it, is no longer dominated by scarcity. Value creation has shifted from building economies of scale to agile structures. While technology solved the problems of insufficiency, we found it quickly replaced by abundance. 

 

In the future, value will be defined by cutting down complexity, building companies based on simpler, more tailored choices. It will be about curating solutions, the act of selecting, refinining and arranging to add value. In order to prosper, we will start to appreciate the value of less, of simolicity in a modern world. 

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New organizational forms such as collaborative commons and the sharing economy will unlock new areas of growth. 

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This was the inspiration for R2GV.

Operating at the intersection of the start-up ecosystem, marketing industry and the investor community, R2GV curate's MarTech, Commerce, Data and Content startups to scale across geographies.

To fuel the innovation needs of marketing organizations and marketing services agencies, R2GV facilitates in the construction of commercial partnerships with these curated startups.