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Curation in a world of abundance

The world, as we know it, is no longer dominated by scarcity. Value creation has shifted from building economies of scale to agile structures. While technology solved the problems of insufficiency, we found it quickly replaced by abundance. 

 

In the future, value will be defined by cutting down complexity, building companies based on simpler, more tailored choices. It will be about curating solutions, the act of selecting, refinining and arranging to add value. In order to prosper, we will start to appreciate the value of less, of simolicity in a modern world. 

 

New organiztional forms such as collaborative commons and the sharing economy will unlock new areas of growth. 

This was the inspiration for the R2GV co-founders.

R2

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Ranga Somanathan

Co-Founder & Curator

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Ravi Bhaya

Co-Founder & Curator

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Ranga Somanathan and Ravi Bhaya (R2) have more than 20 years each of senior leadership roles at the world’s largest media, digital and communication companies including Publicis Groupe, Omnicom Group, Servicepan Group and WPP.

 

R2 have a proven track record of advising blue-chip clients including BMW, Coca-Cola, Daimler, Emirates, Google, HP, IBM, Mondelez, Novartis, Nissan, P&G and VISA, on their go-to-market consumer strategies and managed multi-million dollar marketing investments across traditional and digital media, content and data analytics. They have transformed business models, managed P&L's and led multi-functional teams to leverage the power of digital and data-driven marketing.

Exemplifying “globally connected”, Ranga and Ravi's personal and professional journey has resulted in existential physical footprints in diverse markets such as India, Indonesia, Bangladesh, Japan, Singapore, Vietnam, South Africa, North America and Germany.

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